History of the Chloé fashion house
Chloé is founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne with a dark beauty and a bohemian spirit. Rejecting the stiff formality of the 50’s fashion, she creates soft, body conscious clothes from fine fabrics and called them “luxury prêt-à-porter”. Unique for their time, they are beautifully made clothes available off the rack.
In 1956, Gaby Aghion and her business partner, Jacques Lenoir, debut the first collection over breakfast at Café de Flore, which, as the city’s infamous meeting ground for existentialists and artists, is one of their own favorite haunts.
“Chloé” – a name they chose for its warm, feminine appeal – is perfectly in synch with the new mood of Paris : youthful and modern in design, and slightly audacious in spirit.
The label grows in popularity, and Gaby Aghion and Jacques Lenoir initiate what will become the hallmark of the house : hiring new, young talents to design the collections.
In the 60's, Chloé hothouses a group of youthful Left Bank designers who will later define the Paris ready-to-wear movement, "Le Style".
In 1966, Karl Lagerfeld becomes the house’s head designer, and under his direction Chloé becomes one of the most iconic fashion brands of the 1970’s. Jackie Kennedy and Brigitte Bardot, Maria Callas and Grace Kelly all come to Chloé’s boutique in the 7eme in search of luxurious daywear. With its romantic, gauzy blouses and long skirts, Chloé defines the look of a generation.
In the 80’s, a serie of talented designers including Martine Sitbon keeps the collections fresh and ever-changing, whilst reiterating Chloé’s quixotic ability to be both cutting-edge and timeless at once.
After the house is bought by the luxury goods conglomerate Richemont Group in 1985, its notoriety grows around the globe.
"In 1997, Stella McCartney reinvents Chloé once more, with a romantic
yet streetwise mix of vintage lingerie, tailoring, and signature lowrider trousers that hit a nerve with young women around the world and propells the house to a new level of success."
In 2001, Phoebe Philo continues the Chloé legacy of luxurious, audacious prêt-à-porter whilst stamping the house with her own unique signature : sexy daywear,fluid lines, graceful and distinctly modern diaphanous tops.
In 2006, Paulo Melim Andersson brings an edgy creativity to the brand. He infuses his witty and modern point of view to Chloé.
In 2008, Hannah Mac Gibbon is named Creative Director and becomes part of the Chloé Design legacy. She brings her overall creative vision to the brand through feminity and sophistication whilst preserving Chloé's tradition and luxury know-how.
Since June 1st, 2011, Clare Waight Keller is Chloé's new Creative Director.
Today, just like Grace Kelly and Maria Callas did before them, young stars like Kirsten Dunst, Clémence Poésy and Jessica Alba fall in love with the soft elegance of the French house.
More than fifty years after Gaby Aghion imagined it, Chloé's vision of romantic, ultra feminine fashion lives on.