CHLOÉ ANNOUNCES ANNA FROM MEOVV AS ITS GLOBAL BRAND AMBASSADOR

Chloé is pleased to announce Anna, K-pop singer of South Korean group MEOVV, as its global brand ambassador. Known for her unique instinctive creativity and natural energy, Anna embodies the free-spirited femininity and effortless ease of Chloé.

Anna makes her debut for the Maison in the Paddington bag campaign, photographed by David Sims and filmed by award-winning director Mati Diop in Paris.

“Chloé has always stood for a sense of freedom, authenticity and effortless beauty that resonates deeply with me. To join the Maison as ambassador is both an honor and a joy, and I am inspired by Chemena Kamali’s vision for Chloé."

Anna