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- 23 Jul

The Fall Winter 2018 campaign’s dynamic exploration

Discover the Fall Winter 2018 campaign

A Film by Steven Meisel with Sophie Koella, Liu Wen, Rianne van Rompaey, Grace Hartzel, Aaliyah Hydes and Kris Grikaite.
Music by Empress Of.

Photographed by Steven Meisel in New York City, the Chloé campaign for Fall Winter 2018 continues Natacha Ramsay Levi’s artistic collaboration with the acclaimed photographer in a second short film for the house.

Situated on an industrial pier on the banks of the East River, Meisel’s cyclical narrative creates a series of dynamic and intimate tableaux that portray the Chloé girls as a sisterhood of graceful characters in a hyper-real environment.

Cinematic pans to the city skyline accentuate the vast spatial effect that resonates throughout the piece, furthering the notion of call-and-repeat that throws each protagonist into sharp focus as they move about the inspired exterior setting, replacing each other in a free-spirited game of déja vu.

Walking, seated, standing, or riding a bicycle, the five women exchange quiet words and secret glances, exuding a confident femininity as they bask in the crisp haze of winter sun.