“See With Optimism”
Chloé introduces an all-new eyewear collection and campaign
A vision of modern femininity, new Chloé sunglasses and optical frames boast lightweight shapes with embellishments that convey a couture aesthetic and intricate craftsmanship. Seasonal, poetic tones and vivid accents are complemented by lenses in gradient shades.
Making their debut during Natacha Ramsay-Levi’s Spring-Summer ’20 runway show, the first styles to launch are Demi, which comes with a clip-on element for a distinctive play of geometries; Gemma, a polished frame with chromatic lenses that exude subtle glamour; Hanah, which is enhanced with enamel finishes and double-frame structures; and the Franky and Irene frames, retro-inflected in metal and brightened with rainbow tints. Altogether, they offer a full expression of Chloé’s irreverent and light-hearted spirit.
The collection arrives alongside a campaign featuring Felice Noordhoff and Mao Xiaoxing, and directed by Ezra Petronio, whose intimate portraits and short film capture an attitude of optimism, freedom and togetherness.
Making their debut during Natacha Ramsay-Levi’s Spring-Summer ’20 runway show, the first styles to launch are Demi, which comes with a clip-on element for a distinctive play of geometries; Gemma, a polished frame with chromatic lenses that exude subtle glamour; Hanah, which is enhanced with enamel finishes and double-frame structures; and the Franky and Irene frames, retro-inflected in metal and brightened with rainbow tints. Altogether, they offer a full expression of Chloé’s irreverent and light-hearted spirit.
The collection arrives alongside a campaign featuring Felice Noordhoff and Mao Xiaoxing, and directed by Ezra Petronio, whose intimate portraits and short film capture an attitude of optimism, freedom and togetherness.
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