Chloé unveils its Spring-Summer 2022 campaign
Be transported to the sun drenched beaches of Mexico via the lens of photographer Zoë Ghertner
In the words of creative director Gabriela Hearst, the Chloé Spring-Summer 2022 collection is “all about love.” With the introduction of Chloé Craft, which sees the Maison increase the number of its products handcrafted by independent artisans; 58% of the collection made from lower-impact materials, and several collaborations with social enterprises, that love encompasses both people and the planet. The campaign features dresses constructed using tubular laces made from deadstock printed silk, which have been macraméd together by World Fair Trade organisation guaranteed member Akanjo; ponchos hand painted with indigo stripes, and the Edith bag in multicolour patchwork amongst other designs. Lensed by photographer Zoë Ghertner on Playa El Tecolote in Mexico, the shoot was styled by Camilla Nickerson and art directed by Peter Miles.
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