Chloé unveils its Vertical project
The unique and innovative digital ID marks a new era of transparency for luxury and enables full circularity
From the ground up Chloé Vertical reveals the provenance of our product, promoting transparency and supporting our vision for a fairer future.
Part of the Spring-Summer 2023 collection, the unique and innovative Chloé Vertical digital ID enables users to trace the provenance of their product. It also grants access to an ownership certificate as well as care and repair information.
The first Chloé Vertical collection is crafted from lower-impact natural materials including French linen, organic silk and wool, and locally sourced leather. Three product categories are included: bags, shoes and ready-to-wear, and Chloé’s suppliers and manufacturers have been involved in every step of the project.
The Chloé Vertical collection will be available on 7 April 2023 in boutiques and on Chloe.com, scan the QR code on any of these products to discover its provenance.
#ChloeVertical #fromthegroundup
Part of the Spring-Summer 2023 collection, the unique and innovative Chloé Vertical digital ID enables users to trace the provenance of their product. It also grants access to an ownership certificate as well as care and repair information.
The first Chloé Vertical collection is crafted from lower-impact natural materials including French linen, organic silk and wool, and locally sourced leather. Three product categories are included: bags, shoes and ready-to-wear, and Chloé’s suppliers and manufacturers have been involved in every step of the project.
The Chloé Vertical collection will be available on 7 April 2023 in boutiques and on Chloe.com, scan the QR code on any of these products to discover its provenance.
#ChloeVertical #fromthegroundup
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