Lucy Boynton becomes the new face of Chloé signature fragrance

Chloé is delighted to introduce Lucy Boynton as the face of the new Chloé Signature fragrance campaign. The 26-year-old British actress will embody the iconic Eau de Parfum and a new Eau de toilette, Rose Tangerine, that will be revealed on August 28. “I’m deeply inspired by what the Chloé team has created, what they stand for and what they represent as a brand,” says Ms. Boynton, who has also shown her support for the Girls Forward initiative between Chloé and UNICEF. As our new muse, Boynton joins the likes of Haley Bennett, Clémence Poesy and Chloë Sevigny – each woman giving fresh expression to the free-spirited femininity at the heart of the Maison.