CHLOÉ UNVEILS THE PADDINGTON BAG CAMPAIGN STARRING KENDALL JENNER, AIMEE LOU WOOD AND ANNA FROM MEOVV
Set in a sensual and cinematic Paris, the new Chloé Paddington bag campaign unfolds as an intimate journey through the city.
CHLOÉ UNVEILS THE SUMMER 2025 CAMPAIGN
“On a sun-drenched summer day, in the architectural sculpture of a Mediterranean Savin Couëlle house, these images capture the longing for summer and the way summer makes you feel. This Chloé woman embodies that fantasy moment of the summer months when you reconnect with yourself. For me she has the Chloé eternal state of mind guided by instinct and optimism.”
THE “ENTRE DEUX” COLLECTION SUMMER 2026
I wanted to explore what the idea of couture could mean in the Chloé context.
A paradox for a house founded on the principles of democratic freedom and ease ;something that is not part of its core DNA.
CHLOÉ UNVEILS THE WINTER 2024 CAMPAIGN
“With these images I wanted to capture a cinematic intimacy. The Chloé woman is at the center, her aura, her direct gaze, and personality draw you into an eternal Chloé moment.”
CHLOÉ UNVEILS THE WINTER 2025 CAMPAIGN
Drawing on the legendary allure of Villa Nellcote in the early 1970s, a time marked by creative freedom, decadent ease, mystery and contrast.
THE INTUITION COLLECTION
Coming back to Chloé feels very natural; almost like returning home for a new beginning.
THE BEGINNING COLLECTION
As I begin my Chloé journey I have intuitively embraced the spirit and codes of the house’s history; I want to capture the soul of the Chloé woman that I feel and love.
THE EVOLUTION COLLECTION
As I started working on this collection, I felt that moving forward is just as important as honoring the past.
THE FREEDOM COLLECTION
Chloé is an eternal state of mind guided by instinct and optimism.
