Set in a sensual and cinematic Paris, the new Chloé Paddington bag campaign unfolds as an intimate journey through the city.
Filmed on 35mm by award-winning French director Mati Diop, the film captures fleeting encounters and shifting light, reflecting the instinctive ease of women in motion.
The black-and-white campaign stills, photographed by David Sims, evoke a timeless intensity, portraying distinct characters whose individuality and emotional intimacy are subtly revealed through their expressions, gestures, and the unspoken connection between them.
Supermodel Kendall Jenner, actress Aimee Lou Wood and K-pop singer from Meovv Anna appear as multi-faceted characters, each with their own path and personality, yet all accompanied by their Paddington bag. The portraits embody individuality and freedom, as the Paddington becomes part of their own stories.
“With this campaign, I wanted to capture the Paddington as it lives today, spontaneous, not precious, a bag that has become part of women’s lives, carrying both intimacy and character. Captured in Paris, Chloé’s hometown, the images have a natural sensuality and ease, while paying homage to the spirit of 1970s French cinema.”
Chemena Kamali, Creative Director of Chloé
First launched in 2005, the Paddington bag became a defining piece in the Maison’s leather goods heritage and has become a lasting part of Chloé’s history. More than an accessory, it introduced a new attitude to luxury – spontaneous rather than precious, a companion that moves effortlessly with the woman who carries it.
Reintroduced on the Winter 2025 runway, the bag has subtly evolved while staying true to its essence. The emblematic padlock remains functional, the hardware is lighter, and the overall construction has been refined – crafted from supple, washed vegetable tanned leather for an authentic patina and a personal lived-with feeling. A new single-zip opening and an adjusted shoulder drop enhance ease and comfort, making it even more effortless to carry.
The Paddington bag will be available from September 2025 in Chloé boutiques and on Chloe.com.
Creative Director: Chemena Kamali
Photographer: David Sims
Film Director: Mati Diop
Stylist: Elodie David Touboul
Talents: Kendall Jenner, Aimee Lou Wood and Anna from Meovv
