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Chloé unveils its new festive campaign by Creative Director Chemena Kamali, starring Friend of the House Claudia Schiffer. Photographed by David Sims, the campaign captures a nocturnal spirit through a cinematic after-dark atmosphere, reflecting Claudia’s enduring personal allure. Her natural presence and distinctive character bring a singular perspective to the campaign, embodying the spirit of the Chloé woman.
The House’s signatures take on a new expression through rich textures, sensual silhouettes and luminous accents, bringing depth and a touch of opulence to Chloé’s spontaneous femininity. Celebrating one of the many expressions of the Chloé spirit, the campaign reveals a new perspective through a mood of intimacy, sensuality and charged glamour.
“I wanted to explore a more nocturnal expression of the Chloé woman, with a cinematic aura that feels spontaneous, sensual and a little mysterious. Claudia brings this vision to life through her natural presence, distinctive character and enduring allure, adding a sense of intimacy to the campaign.”
Chemena Kamali, Creative Director of Chloé
The collection will be available in Chloé boutiques and on Chloe.com from early November 2026.
11/02/2026
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